A magazine about running,
packed with honest, unfiltered photography and inspirational stories.

© 2021 ampersand.studio sàrl. all rights reserved.

About

I love running.

Running is not one sport, or one pursuit: it is a dozen. From different distances to different terrains, solo runs to group runs, some slow, some long, and there's even races for the competitive.

It's this one of a kind love-hate relationship with early Sunday morning long-runs (after finally overcoming your "weaker self"), or winter runs in the dark with cold fingers and toes. I even love waking up on the morning of a race and feeling sick with nerves and wondering why, exactly, I am nervous when no one but me really cares. But I love that I care enough to feel nervous.

At least just as much as I love running, I have an infectious enthusiasm for editorial design. So what could be better than putting heart and soul, passion and commitment into creating a magazine about running, packed with honest, unfiltered photography and inspirational stories.

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Obviously the juries of several design awards see it that way, too:

German Design Award 2021 "Special Mention" in the category “Excellent Communications Design - Editorial”.

Red Dot Award 2020 in the category „Brands & Communication Design: Publishing & Print Media”

GOLD AWARD at the 14th IDA - International Design Award 2020 in the category “Print / Self-Promotion”.

SILVER AWARD at the 10th ICMA - International Creative Media Award 2019 in the category “Magazine / Concept”.

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Stay rugged!
Guido

© 2021 ampersand.studio sàrl. all rights reserved.

Rugged №1

Rugged №1 is all about the 14th ING Night Marathon Luxembourg which took place on Saturday, June 1st, 2019. One big street party in the capital of the Grand Duchy, celebrating thousands of panting and sweating runners on their way through blistering heat and uphill streets.

Publisher — Concept — Creative Direction — Layout
Guido Kröger
ampersand.studio sàrl, Luxembourg


Photos
Jan Hanrion — Patricia Pitsch — Arthur Ranzy

Text
Romain Butti — Runa Egilsdottir — Guido Kröger

Proofreading
Frazer Alexander — Aline Fontaine — Alice Patas

Print
Print Solutions sàrl, Luxembourg

Print run
13,000

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Awards
German Design Award 2021 Special Mention in the category “Excellent Communications Design - Editorial”

RED DOT Award 2020 in the category „Brands & Communication Design: Publishing & Print Media”

IDA International Design Awards 2020 — GOLD in the category “Print (Self-Promotion)"

ICMA - International Creative Media Awards 2019 — SILVER in the category “Magazine / Concept”

© 2021 ampersand.studio sàrl. all rights reserved.

Contact

Don't be a stranger,
say hello and drop me a line :)

© 2021 ampersand.studio sàrl. all rights reserved.

Thanks
for your email

I'll be in touch with you shortly!
Guido

© 2021 ampersand.studio sàrl. all rights reserved.